Has anyone noticed the disturbing message on Coke products?

Diet Coke and other Coke products are claiming on their products that soda is as "hydrating" as other beverages and water. Its as if they are trying to clean up soda's image, and make it a health product. I think that its false advertising and a cheap stunt for Coca-Cola in a industry where Coke is no longer king. Just look in your beverage aisle, its a lot more diverse now, and people are drinking less soda. Either way, its wrong and deceiving.

Although I am also dismayed by this message, it is not actually false advertising. Soda is indeed as hydrating as other beverages. Because this is not a lie, it has a right to be on the label. The choice to omit all of the other information about soda (the empty calories, the leeching of calcium out of the bone marrow, the carcinogenic sweeteners) is exactly that: a CHOICE that the company is perfectly allowed to make. It might not be ethical, but it's legal, and we can't do anything about it.

well, i doubt that it's as good for you as water. but my husband drinks only diet sodas, everyday, with the exception of when we can't afford it, which isn't very often...which means he pretty much ONLY drinks soda...and he isn't dead yet. but personally i don't like soda and was raised half my life with a health maniac on the verge of being a vegitarian, that only eats organic foods, and unprocessed products.
but--yeah- that food industry thing is a killer. they're always trying to find a way to lie using certain words in a way that legally it can't be considered a lie. i think some people in this world are really sick. f coke products. :D

--oh--not to mention the subliminal advertising.

:D
tara

They created and own the diversity. The only real threat to them was Snapple and they plowed them under.

They and Pepsi own almost all the bottled water, juice drinks, sport drinks and kid drinks out their.

Look at a bottle of your favorite juice or water and you will most likely see one of their names on it.

Wet is wet.
It is a myth that our fluids have to be all water.
Coke = water = coffee when it comes to hydration.
They aren't lying.
Do you remember (if you don't ask your mom) when you were sick and dehydrated your doctor told your mom to give you flat coke or gingerale - that is because it has ELECTROLYTES and it is wet - so what is the deception here?
I wish people would actually think about things before they hear something - probably circulated by the gatorade or bottled water people and run off half ******.
If you want to talk about other additives that is something else.
Gatorades and stuff are a racket - just add salt and sugar to your juice - and you don't need the salt if you aren't working out.
Please re-evaluate your beliefs, learn to think for yourself, learn to discriminate fact from fiction.
I'm not saying coke is the drink of choice just if you are going to jump on a bandwagon you should know what you are actually talking about.

I haven't seen this advertisement before, but I have to agree that if this is true, it sounds like dangerous advertising. If someone is idiotic enough to believe that information and drink down that carbonated sugar water expecting it to do replace water, they'll only dehydrate themselves.

don't drink it, then.

I agree, but it's not just soda it's throughout the food industry